Greg Myers and Steve Kelly to Speak at 2011 Package Design and Development Conference

Greg Myers, Managing Director, Mason Wells and Steve Kelly, VP of Technology & Business Development at NEX Performance Films, will present Marrying Investment to Innovation: A Case Study of Success on March 3, 2011. For package innovation to thrive, investment is needed to grow and succeed in an increasingly competitive and global market. Securing capital to finance that investment is critical to long-term success, as is partnering with companies that facilitate innovation investment.

Greg Myers will share how to combine the financial end of package development with the innovation itself and give examples where development has succeeded to this critical approach. Steve Kelly, will advance that discussion by showcasing how the end user experience can add a new dimension to the package unveiling NEX’s new patent pending technology called Aroma Burst.